How Skyeplus Scaled Paul Street from ₹3.8L to ₹48L in Just 4 Months.
Paul Street is a premium men’s wear clothing brand founded by Subham, focused on modern
streetwear that speaks to style-conscious youth. With high-quality products in place, they
needed a performance-driven agency to take their sales to the next level.
Despite having a solid product and stylish catalog, Paul Street was struggling to generate
consistent sales at scale. Their previous marketing efforts lacked strategy, high-performing
creatives, and proper audience targeting — resulting in wasted ad spends and low ROAS.
Skyeplus built a full-funnel strategy tailored for fashion eCommerce:
● Created high-converting Meta Ads (with product hooks & urgency-based creatives)
● Segmented cold & warm audiences with precision targeting
● Designed scroll-stopping visuals & fashion-centric reels
● Daily optimization of budgets, creatives, and placements
● Full funnel retargeting + upsell campaigns
| Month | Revenue Generated | ROAS |
|---|---|---|
|
Month 1 |
₹3.8 Lakhs |
4.9x |
|
Month 2–4 |
₹48 Lakhs (Total) |
8.9x Avg |
● Total Revenue (4 Months): ₹51.8 Lakhs
● Peak ROAS: 9.6x (on retargeting campaigns)
● Cost Per Purchase Reduced by 42% in 2nd month
How Skyeplus Scaled Dripshell from ₹2.3L to ₹6.8L in Just 60 Days
Dripshell is a premium iPhone mobile case brand founded by Tarandeep Singh, focused on
sleek, protective, and design-forward accessories for Apple users. The brand had strong
products but lacked a performance marketing engine to scale sales rapidly.
Before partnering with Skyeplus Agency, Dripshell faced these issues:
● Low conversion rates despite decent traffic
● Generic creatives with poor engagement
● Unclear ad strategy with wasted spend
● No consistent scaling roadmap
Our team at Skyeplus built a growth engine that combined performance ads + CRO-focused creatives:
● Developed a multi-stage Meta Ads funnel (cold, warm, hot)
● Sharp targeting for Apple user audiences (device + interest-based)
● High-quality, thumb-stopping creatives and UGC-style video ads
● Retargeting campaigns with limited-time offers & urgency triggers
● Daily optimization of creatives, budgets & placement performance
| Month | Sales Generated | ROAS |
|---|---|---|
|
Month 1 |
₹2.3 Lakhs |
3.8x
|
|
Month 2 |
₹6.8 Lakhs |
5.6x |
● Total Revenue (2 Months): ₹9.1 Lakhs
● ROAS Improved by 47% in Month 2
● Reduced Cost Per Purchase by 36%